Creating Customer Value — Free eBook

Hey everyone! I’ve published a free eBook on creating customer value.

You’re probably aware that the world isn’t short on ideas. Ideas are worthless without a tireless pursuit to their execution.

Whilst these days a lot of organisations have developed mature agile delivery processes, there’s one area that’s still lacking which is critical to product success — Product Discovery.

Product Discovery is the process of understanding your customer and translating this understanding into value.

“there is a tremendous amount of craft between a great idea and a great product” — Steve Jobs

What’s Inside?

• Why you should focus on problems before ideas
• Common reasons that products fail
• How digital is enabling a shift in power for consumers
• Why a new approach to leadership is required that is anchored on the customer
• How to focus on the right activities for your business maturity
• Simple strategies for creating products that customer’s love
• Why digital requires a new approach to strategy

Download it now

You can download the eBook on my website https://www.steveforbes.com.au/creating-customer-value